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For Immediate Release January 10, 2022 Contact: Anne Driscoll, anne.driscoll@scorevolunteer.org SCORE Southeastern CT Presents NEW Free Webinar, “Developing Your Marketing Playbook (or 5 Thrifty Marketing Plays for Small Businesses)” DATE: Thursday, February 3, 2022 TIME: 10:00 AM – 11:30 AM ET LOCATION: Live on Zoom REGISTRATION REQUIRED TO PARTICIPATE: REGISTER NOW After registering, you will receive a confirmation with information on how to join the webinar. The Southeastern Connecticut chapter of SCORE, mentors to America’s Small Businesses, presents a NEW free Small Business webinar, “Developing Your Marketing Playbook (or 5 Thrifty Marketing Plays for Small Businesses)” with marketing veteran Sarah Blecher of Blecher Digital Marketing. Promoting your business online has many opportunities but it can be overwhelming – social feeds, digital ads, email campaigns, search optimization, affiliate programs, and more. So where to begin? Learn how to develop a digital marketing playbook for your business. The playbook is a combination of essential marketing activities crafted to drive interest in your business today and build customer relationships over the long term. Understand the minimum number of consumer touchpoints you need to sell your product or service, as well as the common marketing plays you can do daily, weekly, and monthly to turn a stranger into a client with little to no marketing budget. Presenter Sarah Blecher is the founder of Blecher Digital Marketing and a 20-year veteran of the NYC advertising agency scene. Now serving as CMO, digital marketing consultant, and small business mentor for the Greater Hartford Chapter of SCORE, Sarah has explored consumer behavior across industries with a goal to understand exactly how and why people buy. It’s this knowledge and insight that she uses to help digital marketing clients and small business mentees get in front of more customers and drive more sales. Learn more at BlecherDigital.com. SCORE is a nonprofit association that offers free and confidential advice on starting your own business or improving and growing your existing small business. Since 1964, SCORE has helped more than 11 million aspiring entrepreneurs. Each year, SCORE’s 10,000 volunteer business experts provide hundreds of thousands of free small business mentoring sessions, workshops, and educational services to clients in 300 chapters nationwide. SCORE’s nine counseling sites in Southeast Connecticut include Guilford, Madison, Old Saybrook, Essex, Waterford, Middletown, Mystic, Norwich, and New London. For more information on upcoming free workshops and how to schedule a free small business mentoring session with our counselors, visit https://sect.score.org. Would You Like To Become A SCORE Volunteer? Your business knowledge and experience can help others start or grow a small business. Learn more about becoming a SCORE volunteer at: www.score.org/volunteer. ### Southeastern CT SCORE PO Box 283, Old Saybrook, CT 06475 Email: ScoreChapter@gmail.com Telephone: 860.388.9508
For Immediate Release
January 10, 2022
Contact: Anne Driscoll, anne.driscoll@scorevolunteer.org
SCORE Southeastern CT Presents NEW Free Webinar, “Developing Your Marketing Playbook (or 5 Thrifty Marketing Plays for Small Businesses)”
DATE: Thursday, February 3, 2022
TIME: 10:00 AM – 11:30 AM ET
LOCATION: Live on Zoom
REGISTRATION REQUIRED TO PARTICIPATE: REGISTER NOW
After registering, you will receive a confirmation with information on how to join the webinar.
The Southeastern Connecticut chapter of SCORE, mentors to America’s Small Businesses, presents a NEW free Small Business webinar, “Developing Your Marketing Playbook (or 5 Thrifty Marketing Plays for Small Businesses)” with marketing veteran Sarah Blecher of Blecher Digital Marketing.
Promoting your business online has many opportunities but it can be overwhelming – social feeds, digital ads, email campaigns, search optimization, affiliate programs, and more. So where to begin? Learn how to develop a digital marketing playbook for your business.
The playbook is a combination of essential marketing activities crafted to drive interest in your business today and build customer relationships over the long term. Understand the minimum number of consumer touchpoints you need to sell your product or service, as well as the common marketing plays you can do daily, weekly, and monthly to turn a stranger into a client with little to no marketing budget.
Presenter Sarah Blecher is the founder of Blecher Digital Marketing and a 20-year veteran of the NYC advertising agency scene. Now serving as CMO, digital marketing consultant, and small business mentor for the Greater Hartford Chapter of SCORE, Sarah has explored consumer behavior across industries with a goal to understand exactly how and why people buy. It’s this knowledge and insight that she uses to help digital marketing clients and small business mentees get in front of more customers and drive more sales. Learn more at BlecherDigital.com.
SCORE is a nonprofit association that offers free and confidential advice on starting your own business or improving and growing your existing small business. Since 1964, SCORE has helped more than 11 million aspiring entrepreneurs. Each year, SCORE’s 10,000 volunteer business experts provide hundreds of thousands of free small business mentoring sessions, workshops, and educational services to clients in 300 chapters nationwide. SCORE’s nine counseling sites in Southeast Connecticut include Guilford, Madison, Old Saybrook, Essex, Waterford, Middletown, Mystic, Norwich, and New London. For more information on upcoming free workshops and how to schedule a free small business mentoring session with our counselors, visit https://sect.score.org.
Would You Like To Become A SCORE Volunteer? Your business knowledge and experience can help others start or grow a small business. Learn more about becoming a SCORE volunteer at: www.score.org/volunteer.
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Southeastern CT SCORE PO Box 283, Old Saybrook, CT 06475 Email: ScoreChapter@gmail.com Telephone: 860.388.9508