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For Immediate Release November 4, 2021 Contact: Anne Driscoll, anne.driscoll@scorevolunteer.org SCORE Presents a Free Webinar: Marketing Your Business with Email DATE: Wednesday, November 17, 2021 TIME: 12:00 to 1:30 PM LOCATION: Online Webinar (Zoom) PRE-REGISTRATION REQUIRED TO PARTICIPATE: REGISTER HERE After registering, you will receive a confirmation email with information on how to join the webinar. The Southeastern Connecticut chapter of SCORE (sect.score.org), Mentors to America’s Small Businesses, presents a free webinar on “Marketing Your Business with Email.” Understanding the digital marketing landscape can seem like a maze for small businesses. Some channels seem simple, but you may need to spend a lot of money to use them to their full effectiveness. The notable exceptions are LinkedIn and Email Marketing. This interactive session for small businesses focuses on the essentials of Email Marketing, from simple newsletters and announcements for your business to automated “drip” sequences. We will also introduce email-based, fully automated online marketing. We’ll touch on some of the email fundamentals, like subject lines, and also incorporate digital marketing tips. Topics will include: • Digital Marketing Fundamentals • The important parts of an email marketing campaign, including: o Subject lines o Frequency o Writing copy o Images and videos o Dos and Don’ts • Where should you get your email contacts? • An overview of the different email marketing providers & costs • Is this a Do-It-Yourself endeavor? About the Workshop Presenters: Susan Catalano is the Managing Partner of JQLaCorte, a full-service LinkedIn consultancy providing comprehensive LinkedIn based marketing, business development, and employee advocacy programs for businesses. Susan has over 15 years of experience in talent management for Fortune 500 corporations and sales and marketing programs for companies and individual business owners. Learn more at www.JQLaCorte.com. Robert Clark is Managing Principal of LucidPointe, a boutique digital marketing agency specializing in online marketing, email marketing, marketing automation strategy and execution. His company is a Constant Contact & Robly partner, a Mailchimp agency, an Emma agency partner, and a SharpSpring agency partner. Robert has over 30 years of experience advising businesses from small and medium sized businesses to Fortune 50 companies, nonprofits, associations, and industry groups on marketing, sales, operations, strategy, and information technology. Learn more at www.LucidPointe.com. About SCORE: SCORE® is a nonprofit association that offers free and confidential advice on starting your own business or improving and growing your existing small business. Since 1964, SCORE has helped more than 11 million aspiring entrepreneurs. Each year, SCORE’s 10,000 volunteer business experts provide hundreds of thousands of free small business mentoring sessions, workshops and educational services to clients in 300 chapters nationwide. All 40 counselors in Southeast Connecticut are volunteers, receive no compensation, and are working or retired business owners, executives, and managers. SCORE’s nine counseling sites in Southeast Connecticut include Guilford, Madison, Old Saybrook, Essex, Waterford, Middletown, Mystic, Norwich, and New London. For more information on upcoming free workshops and how to schedule a free small business mentoring session with our counselors, visit www.sect.score.org. Would You Like To Become A SCORE Volunteer? Your business knowledge and experience can help others start or grow a small business. Learn more about becoming a SCORE volunteer at: www.score.org/volunteer. ### Southeastern CT SCORE PO Box 283, Old Saybrook, CT 06475 Email: ScoreChapter@gmail.com Telephone: 860.388.9508