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Media Contact: Katherine Rose ACE HARDWARE NORWICH 860-889-3853 kmichelerose@gmail.com ACE HARDWARE HOSTS NATIONWIDE NEIGHBORHOOD PAINT PARTY AND COLOR OF THE YEAR CONTEST ACE HARDWARE NORWICH Provides NORWICH Consumers with an opportunity to create and name their own paint color. NORWICH, CT MARCH 2, 2018 – ACE HARDWARE NORWICH will celebrate Ace Hardware’s Biggest Paint Sale of the Year by hosting the Neighborhood Paint Party, an event held at participating Ace stores nationwide on March 24th. As part of the event, consumers will have an opportunity to participate in Ace’s first-ever Color of the Year contest, watch paint demonstrations and take advantage of great deals on paints including Buy One, Get One Free* on exclusive Ace and Valspar paints. “At ACE HARDWARE NORWICH we’re committed to helping customers complete their paint projects successfully by providing expertise, the best paint brands and all the supplies they need. The Neighborhood Paint Party gives us an opportunity to connect with the NORWICH community and showcase our expansive paint offerings,” said ANDY GRANT, owner of ACE HARDWARE NORWICH. “We hope to inspire our consumers by giving them an opportunity to create and name their own color during the Ace Color of the Year contest. One local winner from each store will go onto the national contest, where one winner’s entry will become Ace’s 2019 Color of the year! We look forward to seeing everyone on March 24th!” Neighborhood Paint Party: The Neighborhood Paint Party will take place from 11 a.m. to 2 p.m. on March 24th, and aims to captivate consumers by engaging all five senses using in-store visuals, color-inspired music, food and beverages to inspire and encourage consumers to interact with paint in a new and exciting way. Color of the Year Contest and National Prizes: • Color of the Year Contest: For the first time ever, Ace is looking to consumers to create and name Ace’s 2019 Color of the Year. During the Neighborhood Paint Party, consumers will be encouraged to mix, create and name their own unique paint color for a chance to be entered into Ace’s Color of the Year Contest**. • Nationwide Voting and Prizes: The top twenty-five Ace Color of the Year finalists will be posted on Ace’s social channels for a nationwide consumer vote. The color and name combination with the most votes will be deemed Ace’s 2019 Color of the Year, and the creator will receive a $1,000 Ace Gift Card. The top six finalists will also receive a $250 Ace Gift Card.*** Extra Mile Promise The Neighborhood Paint Party is another opportunity to showcase Ace’s expertise in paint. In July of 2017, Ace launched their Extra Mile Promise, a guarantee that Ace will ensure customers have all of the paint and supplies they need to successfully tackle any paint project with just one trip to the store or delivery of the product is free. *The Extra Mile Promise applies to all brands of paint and paint supplies available at Ace, and is only applicable with the original paint purchase receipt showing the purchase of minimum of one gallon of paint. Please visit www.acehardware.com/extramilepromise/guarantee for complete guarantee terms and conditions. **Ace’s Buy One, Get One Free (BOGO) paint offer will be available on all gallons of Valspar® Optimus, Valspar® Aspire, Clark+Kensington® and Royal® interior and exterior paint. Gallons only. Limit two free gallons total. Okay to mix and match brands. Offer valid at participating stores from March 21st through March 26th. Discounted item must be of equal or lesser value. While supplies last. See store for details. ***No purchase necessary. In-store contests are available at, and are sponsored by, participating local Ace retailers. In-store contests begin at 11 a.m. local time on 3/24/18, and end at 2 p.m. or when 100 entries are received, whichever occurs first. Open only to legal U.S. residents, 21+. Void where prohibited. One winner per participating retailer will receive a local prize and the winner’s paint color/name will be entered into a national Ace Hardware Corporation contest to determine the national Ace Color of the Year. Subject to official rules posted in store and online at www.thepaintstudio.com/coloroftheyear. ### About Ace Hardware For more than 90 years, Ace Hardware has been known as the place with the helpful hardware folks in thousands of neighborhoods across America, providing customers with a more personal kind of helpful. In 2017, Ace ranked "Highest in Customer Satisfaction with Home Improvement Retail Stores, Eleven Years in a Row," according to J.D. Power. With more than 5,000 hardware stores locally owned and operated across the globe, Ace is the largest retailer-owned hardware cooperative in the world. Headquartered in Oak Brook, Ill., Ace and its subsidiaries operate an expansive network of distribution centers in the U.S. and also have distribution capabilities in Ningbo, China; Colon, Panama; and Dubai, United Arab Emirates. Its retailers' stores are located in all 50 states, the District of Columbia and approximately 55 countries. For more information on Ace, visit acehardware.com or the company newsroom at newsroom.acehardware.com.